Introducing our Strategic Advocacy Canvas

2 May 2017

GPD is excited to unveil its Strategic Advocacy Canvas, a new tool to help human rights defenders build more effective advocacy strategies.

The Canvas is a highly editable, adaptable tool, designed to suit a range of advocacy needs. Some might find it useful as a tool for experimentation and testing out ideas; for example, as a way of determining the feasibility of a hypothetical project. In other cases, it might be used more formally – perhaps to develop a long-term advocacy strategy for an existing project.

Various iterations of the tool have been tested and trialled by GPD’s partner community over the last 12 months, and their feedback and suggestions have played a key role in its development.

While there is no one ‘right way’ to use this tool, the Canvas comes accompanied by a detailed ‘how to guide’, suggesting ways to get the best use out of the Canvas, as well as an advocacy strategy template, offering users of the Canvas a means of presenting the final outcome.

Explore the Strategic advocacy canvas, guide, and template here.